Searching for healthcare information is the third most popular web search, so it goes without saying that digital marketing is the most efficient method for the healthcare industry. As more and more people search for solutions via online, marketing in the healthcare sector should include search engine optimized postings, social media content, educational video and voice media, as well as smart phone applications.
People are no longer blindly trusting what doctors tell them or word of mouth suggestions; they take full advantage of doing their own research to come to conclusions.
Millennials are using social media to find healthcare information, providers, and solutions more than ever. Research suggests 90% of those in the 18-24 year group use the internet or smartphone applications for information. Providers can utilize social media beyond advertising, and take advantage of the networking opportunities for increasing employees, clients, and partners.
User friendly and effective portals are the new method of patient- doctor communication. Long gone are the days of calling to schedule appointments, get test results, or inquire about possible medical conditions. The design and details of the portal are critical to ensure the patient has easy access to information and clearly outlines processes and procedures. A patient portal should give patients more control over their well being and be a streamlined method of effective communication.
Since digital marketing requires information to be searched and not given, its critical for marketers in the healthcare industry to take into consideration the different voices of their searchers/patients. In what words would a patient seek this information? How can I best match the questions of potential clients? These are all considerations when creating content for web search. Search engine optimization goes even further now with tools like SIRI and Alexa, where people can search the web literally using their own voice. Marketers should take all of this into consideration when drafting their digital presence.
UX design and optimization is still critical in 2019.According to research done by Klein & Partners, more than 10% of visitors on hospital websites said a bad experience made them think poorly of the brand/organizations. They are often compared to websites such as amazon- even though the content is not compatible. Websites should be accessible, findbale, usable, and enjoyable. Designers should bear in mind that web experience could be the only impression a client receives.
There’s no point in marketing if you can’t track its effectiveness. Using a healthcare marketing CRM allows you to increase visibility and expand/track referral sources. This is critical to deciding what methods of marketing are catering best to your growth goals.
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Healthcare marketing allows your practice to experience sustainable growth and demonstrate how your specific practice differs from others. It shows clients why you are the best decision compared to the hundreds of other practices in their area that serve the exact same purpose.
Marketing is all about strategy and creating specific healthcare marketing to target your audience and increase growth and visibility.
If you are the head of a healthcare/medical team, you may be in a tough spot for marketing. The world of healthcare/medical is taxing enough as it is, without realizing that medicine needs to be marketed. What people see, hear, or experience is all going to impact whether they decide to get health/medicine from you or another company. Is your information easily accessible? Is it clear what your hours, phone number, and address are? These are extremely impactful information. Displaying them in a way that is user-friendly, and clear, is a great way to bring in more revenue for your company.
Your website needs to be sleek, user-friendly, and clear. If a patient needs treatment as soon as possible, and they do not know where to go/if you’re open, this is a serious issue. Thus, availability and ease of accessing information is crucial to the website. We at The Digital Intellect are skilled at creating aesthetically pleasing, and user-friendly sites. On top of this, we will run a blog for you. Blogs are useful in providing an informative section of your site, that also helps to attract web traffic to your company. Blogs are optimized to have search engines be eager to attract attention to your site. Also, they give people a way to feel more personalized with your company. Finally, perhaps the most important website optimization for healthcare/medical, is testimonials. Reviews are a way to determine if your company is legit these days. For healthcare and medical, this is often word of mouth. Testimonials on your website are a way to personalize the company, and show people they can trust their health to you.
Building a brand is no longer just a logo and a slogan, it is your presence. Online your internet personality or brand affects the way customers see you. At The Digital Intellect, we will properly assess your current business model, your target audience, and create a brand that fits both of these things. What kind of health/medical do you provide? Are you more oriented to children or adults? If adults, is it family friendly? What sort of benefits or insurance do you accept? Branding can go even deeper. We will provide relevant photography to showcase what sort of healthcare/medical facility you are. Along with this, we will create a social media campaign, and optimize your social media to be more along the lines of search engine optimization.