SOCIAL MEDIA VISUALS
Social media is not just a fad; now, it’s a lifestyle. It has become essential for doing business. Ever heard the phrase, ‘out of sight, out of mind’? This is the idea. People spend most of their time on social media these days. If they aren’t aware of your brand on these platforms, it’s almost as if you don’t exist. This is why social media presence is imperative, especially visually.
As previously mentioned, the more visuals you incorporate into your social media strategy, the better off your web traffic is. This is because the more often your content is shared, the more it’s suggested to others. The more exposure your content gets, the more visitors you’ll get to your site. The more visitors you get to your website, the more likely those potential clients will convert.
This is Great and All, But Where Do We Even Begin?
All the pieces are there to start your visual content strategy, but where do you even begin? Most often people will dive straight into content creation; however, it’s often easy to forget that content marketing is a marathon, it isn’t a sprint. The idea is to be in the game for a long time, to be efficient, and to do it well. This can’t be done if you don’t first understand who you are as a brand. If you already know this, then you may want to start with who you are as a brand visually. Ultimately, brand identity lays the groundwork and foundation for successful, long-term content creation.
A brand is not something a person can determine for themselves; this is because, ultimately, a brand is what the consumer says it is. It’s all about what THEY say it is. That’s not to say, however, that there aren’t ways to influence brand perception and interaction.
Brand identity design is a way in which a product, service, or business can influence consumer decisions and emotions, and attract certain kinds of individuals. This aspect of design is most commonly recognized as visual elements used to identify a brand; this includes type, color, logo usage, patterns, textures, illustrations, icons, etc.
Having a consistent, strong visual identity is imperative to influencing consumer decisions, interactions, and engagement. At The Digital Intellect, our visual content department can help you make sense of what your brand is and isn’t visually. This will have a massive impact on how your audience interacts with your brand on a daily basis, as well as illicit more engagement. Once a brand identity is established, it makes it much easier to compose infographics, videos, social media graphics, and other forms of visual content.
Want to Get Started?
At The Digital Intellect, we believe in helping your dreams come to fruition. With visual content creation, we can turn that dream into a visible, tangible reality. Whether it’s through video, infographics, or a complete brand identity redesign, we’ve got you covered. If you’d like to take the first step, fill out the form below!