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What You Should Know About SEO
Search engine optimization (SEO) is the process of driving sales leads through your website by leveraging search engines like Google and Bing. When we write SEO-friendly content, we strategically choose which topics will drive potential customers to your website. We make sure that we cover an entire subject with high-authority information.
We use on-page optimization on your website so that users and search engines will quickly understand your content. Coding structure, written content, are each major factors in optimization.
Backlinks, links from other sites back to yours, are also an important part of our SEO strategy. Backlinks act as a vote of confidence, telling Google that your site is trustworthy in the eyes of your peers. You can get backlinks through many mediums, including guest posts, public relations campaigns, business citations, and manual outreach.
The process in which search engines rank content often comes as a surprise to people not in the SEO industry. There are complicated algorithms surrounding every search, how to be the top-listed topic on any given search page, and the right way to write a webpage, so it gets more views. Internet traffic is mostly focused on first page results, with over 90% of internet traffic focusing on the first search page in google. However, the second page has only 4% of internet traffic. It may please you to know that there are tangible ways to get more internet traffic to your website. This is called Search Engine Optimization. Luckily, we at The Digital Intellect are experts at the complicated process of SEO.
Over the last few years, Google has made local SEO more important so that the user can have the most relevant information. While SEO involves general search engine optimization, local SEO emphasizes just that: location. This targets users in your immediate geographical area.
Google wants to see your business information in many areas of the internet. Consistent NAP (name, address, phone number) citations are important and must be accurate so that Google sees your company as legitimate.
What Are Keywords and How Can They Help My Business?
Keywords are the phrases or words that help search engines understand and identify your content. By doing so, algorithms can analyze the keywords and place your website on the search engine results page (SERP). This process ensures that the search engine provides the most relevant information for users.
Targeting keywords is essential for driving organic traffic to your site. As a business owner or content creator, you want it to be as easy as possible for searchers to land on, and engage in your content. Targeting keywords is essential for driving organic traffic to your site. The Digital Intellect can help you determine and target keywords that will not only drive website traffic but also drive revenue for your business.
The first step in SEO is to analyze your current sites. We will look through your sites and pick out keywords. These keywords are words that are relevant to your business and match the user’s intent. We then analyze how you are currently doing in the SEO process. Once we are done, we can move on to further improving your site and generating content.
Here are a few reasons why SEO services can earn you traffic and more customer conversions:
- Having a thorough understanding of your potential customer’s search intent will help you rank for keywords that will grant you better placement in results pages. TDI will find specific keywords and keyword phrases that are essential to your industry. We will then target those keywords with your website’s content, meta tags, title tags, URL, and more. We choose keywords that grant the most potential for converting users to customers.
- Ranking for important keywords means more organic site traffic. Studies show that a third of all clicks on the results page go to the site in the first position. The top position is a prized position on the SERP.
- Site traffic leads to an increase in conversions. When you start to see your content ranking better on search engines like Google, your business will begin to thrive digitally. At TDI, we strive to put customers in the position to purchase your services or products.
Content Strategy Is Essential
Simply stuffing keywords within your content will not provide any value to your website. In fact, it may even work against you. At TDI, we focus on providing valuable information to your visitors and clients. With your client’s search intent in mind, we aim to answer their questions as well as satisfy search engine bots and crawlers. Content strategies and generating traffic through keywords take time. However, over time, you can find your site shooting to the top of the results page.
Google combs through all web pages to make sure they are relevant and reliable. It is difficult to understand precisely how search engines do this, but we do know what makes them trust the site. This involves On-Page SEO. We will optimize your websites themselves to make sure Google and other search engines check them off as reliable and relevant to be put at the top. This involves making the title, tags, headings, and overall structure of your website legitimate to search engine’s processes.
The process does not only stop at the internal websites. We also do a variety of off-page SEO such as blogging, linking, link-building, and making a social media presence. These processes are a great tactic for entering the online world and drawing internet traffic to your website. This is because search engines also determine your relevance by how much other websites talk about you. If we make other sites (such as blogs or social media) and include large amounts of links to your site, not only will the people who view that site click on them, Google will also deem you as relevant.
Link building plays a vital role in driving traffic via search engines. It is even more essential in competitive industries. At TDI, we combine on-page SEO, well-written content, technical SEO foundations, and a seamless user experience to drive organic traffic. In addition, we focus heavily on link building. Link building refers to the process of building hyperlinks from websites other than your own.
Both users and search engines use these links to maneuver through the web. In the case of building traffic, link building allows for more crawlers and bots to understand and generate traffic to your pages. Links remain one of the main factors that affect site ranking. Our services include acquiring links from authoritative sites leading to your site.
The content on your site is one of the most important aspects of SEO. It is not only important to be relevant, but it is also important to continue updating it. This is why keeping up with a blog for your website, the company’s location, updating its services, and so on, is vital. This stage is where we start involving keywords. TDI aims to use keywords that are relevant to your product and the audience so that the search engine knows these topics are relevant to your site and the audience. As mentioned, keyword research is critical.
Content generation is, in fact, one of the most popular ways of boosting a site’s ranking in Google. At The Digital Intellect, we create strategies involving high-quality content. We craft the content specifically for your site and update it often. Depending on the service you wish to pursue, we meet a word goal each month that is designed to grow your organic traffic over time.
The more content on your site – blogs and web pages – the higher the likelihood that your site will rank high on Google and other search engines. Our content optimization strategies are backed by our client’s countless SEO success stories.
We are committed to reviewing your SEO continuously, ensuring you that what you have is the best it can be. Since the search engine optimization process is always updating and changing, so are we. We will continuously optimize your sites and internet presence to provide you with updated, and relevant content.
Dealing with the ever-changing aspects of SEO can be overwhelming for business owners. Analytics is essential to the SEO process. Without analytics, there is no real SEO strategy. This should go without being said: running a business is highly challenging. Attempting to keep track of the evolving world of SEO while running your business: almost impossible. The initial strategy when starting an SEO campaign is vital. However, understanding analytics over time, and understanding the updates, changes, and shifts that must take place to keep your business competitive in an online sense is even more important.
Why Choose The Digital Intellect for Your SEO Services?
The Digital Intellect is a full-service agency. SEO is just one aspect of what we offer in terms of digital marketing. While we are experts in driving results through SEO, we are also experts in PPC (pay-per-click advertising, social media marketing, content marketing, email marketing, and website design and development.
If you are looking for an agency that knows how to drive results, TDI can be of service to you. If you have any questions regarding SEO campaigns or how TDI can help you or your business, give us a call today.
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The overall health of your website is a major factor in how well you rank in the search engines. Do you know your current rankings and if your website is up to the standard that major search engines want to see?