Pay-Per-Click
Advertising
Do you want your business’s products and services to beat the organic search results through PPC? At TDI, we drive qualified leads through effective paid advertising campaigns that get top placements.
Have you ever searched for something on the internet and wondered how the “sponsored” listing appears at the top of the page? This is done through PPC advertising, and while it is mostly a ‘pay-to-play’ marketing technique, there are several strategies to help you reach the top listings outside of paying more money. This is where our team comes in!
Some of the benefits of PPC include:
- Innovative techniques to drive quality leads
- Cost-effectiveness through budgeting
- Efficient strategies to target traffic
- Access across various channels
- Control through the flexibility of your campaign
- Reach high-intent prospects looking for your services
How Does Paid Ads or Pay-Per-Click Advertising Work?
PPC is similar to SEO in that they both involve optimizing your sites with the use of links and keywords; however, the difference is that PPC involves you bidding on specific topic keywords related to your company and audience. If you bid well and win, that keyword is yours, and depending on the bid, it will appear before most other advertisements and searches. For example, if someone searches for “services near me” you could bid money so that when they search again, they see your link instead of other companies.
Every time someone clicks on your ad, you pay Google or Bing (or other companies that provide PPC) money (hence pay-per-click). PPC facts show that Google typically recommends new users spend between $10 and $50 on PPC per day.
While it seems like it costs more, it’s an extremely popular and effective way to get internet traffic to your site. The front page gets over 90% of internet traffic, while the second gets a mere 4%. Clearly, in this scenario, if you’re not first, you’re last.
How TDI Does PPC the Right Way
This is all to have the maximum impact without wasting excess money. We then implement the keywords, obtain them, and continuously monitor them. Of course, we will provide you with analytics of how the keywords are doing. If one is not working well enough, we can narrow down which direction is working better and switch to something closely related. This is all done continuously, looking for improvement, so that you can gain the biggest impact for every dollar you spend!
If you’re interested in PPC but have no idea where to move forward, let The Digital Intellect take that job off your hands. Even if you’re lost in your current PPC campaign or need help ramping up, we can help!
Why is PPC Necessary for Campaign Building?
PPC is necessary for campaign building because it is a method of promoting products or services on search engines that ensures consumers are actively looking for the product and ready to make a purchase. 75% of people say they click on ads because they expect an answer to their question. Additionally, 70% of all paid search impressions are on mobile.
A common belief within SEO circles is that PPC only provides short-term gains because once users realize that there are advertisements on top of normal results, they are less likely to engage. However, that is inaccurate. Google alone has seen its paid ads revenue more than quadruple from 2013 to 2023, and search ad spending is expected to reach $355 billion in 2025. This demonstrates that businesses are achieving significant results from utilizing paid advertising!
PPC marketing can be broken down into three steps:
- Setup of the campaign
- Campaign targeting
- Optimization
Once these three things are done, businesses need to track results through proper reporting and monitor customer interactions with their ads by examining click-through rates (CTR) and conversion rates (CVR). The more targeted users are about what they are searching for, the higher CTRs will be generally seen across different industries.
This means that if they can increase their CTR, there will be a direct impact on CVR because people are clicking on the ad, indicating that they are either interested in buying what is being sold or simply wanting to find out more information about the product. Therefore, it’s vital to make sure that the keywords chosen in pay-per-click advertising campaigns are relevant and targeted.
How Does PPC Drive Leads?
Optimization
To optimize quality, TDI has developed a proprietary method of feeding lead quality data directly to Google, ensuring your campaigns are continuously optimized for maximum performance!
Analytics
We create a client-branded LookerStudio report to pull accurate monthly reports that show exactly what the campaigns are producing and where advertising money is being spent.
Targeting
Modern targeting capabilities include geographies, demographic information, and web placements to reach your target audience.
When Can I Expect Results From PPC Marketing for My Business?
The results from PPC marketing can be seen quickly, and unlike SEO, customers will see your advert as soon as it is published instead of waiting months for the algorithm to catch up. A return can usually be expected after 90 days, when the campaigns have had sufficient time to learn and adapt to the client’s goals. Search ad spending is expected to reach $355 billion by 2025.
Your business has a lot to gain from PPC, and it can often be the difference between a successful business and one that is not. 65% of customers click on PPC ads. Additionally, 93% of Americans use the Web to find local businesses. Paid ads tend to attract an audience who is more likely to purchase products or services. Organic search results typically provide audiences with information, rather than supplying an immediate product or service for an existing need.
A Strong Web Presence
PPC campaign
Why Choose The Digital Intellect for Your PPC Services?
The Digital Intellect is a full-service agency. PPC is just one aspect of what we offer in terms of digital marketing. While we are experts in driving results through SEO, we are also experts in PPC, utilizing a proprietary method to optimize campaign performance.
If you are looking for an agency that knows how to drive results, TDI can be of service to you. If you have any questions regarding PPC campaigns or how TDI can help you or your business, give us a call today!
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