the importance of user experience

The Importance of User Experience: A Symbiotic Relationship Between Marketers and the Client

User experience (UX) and user interface (UI) are critical components of any digital product and design. A strong UX/UI can make the difference between a successful online presence and one that fails to meet users’ needs. In other words, the UX in marketing and the UI truly play a crucial role in the overall importance [...]

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