Email marketing is one of the most powerful, lucrative forms of digital marketing. This is because email is arguably the top form of communication. Because communication is key with email marketing, it’s important that every email marketer has a solid list of contacts at any given time that’s filled with people and businesses that are interested in their products or services. Thus, every email marketer needs to learn the skill of growing their email contact lists.
The staff here at The Digital Intellect is making a conscious effort to learn how to become effective email marketers. Thus, we’ve compiled a short list of ways to grow an email contact list. If you’re interested in utilizing email marketing, you should definitely also learn about the different ways to grow your email contact lists.
One way to grow your email contact lists is to network with people in person. Places you can do that include trade shows, conferences, expos, and other business or marketing networking events.
Many people often forget how effective communicating with someone in person can be. This is especially true when it comes to making a sale or building connections. If you’re able to convey how valuable your product or service is in person, it’s much more likely that your potential buyers will turn into actual customers and subscribe to your email lists.
Trade shows, conferences, and expos are hubs for businessmen, marketing professionals, and other working professionals. Such people are often willing to pay to be a part of your email contact lists. Plus, you can later leverage the relationships that you’ve built while networking at these professional events in other aspects of your marketing business.
Opt-in forms are easy to use online forms that people fill out by submitting their email addresses. The purpose of opt-in forms is to give companies consent to send emails to the submitted email addresses.
Oftentimes, people that opt-in to receive your emails are people that are actively looking for a way to sign up for your email contact lists. Thus, they are valuable customers that you should take time to cater to. That’s why it’s important to make your opt-in forms as simplistic and easy to use as possible. To make things even easier on your prospective customers and yourself, you should also place your opt-in forms in various locations on your website or other online platforms that are very visible.
A pop-up form is an online form that suddenly pops up on a webpage and covers up the page’s content. Pop-up forms are used to get people to submit their email addresses for consent to receive emails from you.
Sometimes, pop-up forms are unexpected. Thus, it’s important to provide some sort of hook or incentive for subscribing to your email contact lists through the pop-up forms. For example, you can offer a discount to people that choose to submit their email addresses to you through pop-up forms.
Offering people incentives to subscribe to your email contact lists is almost always effective. Just make sure that the incentives that you offer are worth that person’s time. Examples of incentives that people often use to make people want to subscribe to their email contact lists include large discounts and new products.
Social media platforms such as Instagram, Facebook, LinkedIn, and Twitter are great ways to promote your email contact lists. In fact, according to the PwC Global Consumer Insights Survey, 37% of consumers find purchase information through their social media platforms.
To take advantage of this fact, you can place email sign-ups within the pages of your different social media platforms. You can also grow your email contact lists by coupling your email sign-ups on social media with incentives. You can even incorporate photos or videos into your email sign-ups to create more engagement.
To easily grow your contact lists, you can include a social share or “email a friend” button within your emails. That way it’s easy for people to share your email content.
Just make sure to include a call-to-action “subscribe” button in your emails that people receive from others when shared. That way the people that your emails were shared with can opt-in to receiving your emails all the time.
A landing page in the marketing realm is a page on your website where a resource is offered in exchange for contact information. To create new lead generation offers, you can develop a valuable resource that many people would want, such as an e-book, and offer it up for free to download in exchange for people’s email addresses.
Offers for free online tools and resources help make life easier for your subscribers. This is especially true for your subscribers that are already marketing professionals. Because many professionals can’t afford to miss a good opportunity to receive free online tools and resources, free tools and resources could be the incentives that you need to grow your contact lists.
It’s important to segment your email contact lists by age, gender, identity, and buyer persona. That way you can target email lists to be sent to the people in your contacts that are most likely to appreciate the products or services within the emails. This, in turn, will lead to an increase in email engagement, sales, email shares, and ultimately, contacts.
Whether it’s on your website’s landing page, your site’s blog posts, guest blog posts, your social media, or somewhere else online, it’s important to have a call-to-action. That way the readers of your content do what you ultimately want them to do. If the goal is to grow your contact lists and get more subscribers, tell your readers and customers to subscribe to your emails at any chance you get.
As a marketing company, we here at The Digital Intellect know how important it is to grow your clientele network. Without an audience in the form of customers and subscribers, there’s really no point in creating new content. Thus, email contact lists are invaluable to email marketers.
But, before you put everything you have into email marketing, make sure that you have some solid email content and some solid email contact lists. We suggest practicing a few of the contact list growth strategies that were discussed in this article to develop your contact lists and then taking it from there. Good luck!
To contact us here at The Digital Intellect for more information on email marketing or to inquire about the marketing services that we offer, call us over the phone or email us. We would love to hear from you!
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