Your Guide To Creating Evergreen Content

Have you ever wondered about the other ways you can optimize your content? After using all these different tools like doing keyword research and including internal links to achieve search engine optimization it just may not seem to be the result you wanted or you may want to generate more traffic and keep it at a steady flow. 

Evergreen content helps your website stay fresh and authentic while accumulating quality traffic and backlinks over time. At The Digital Intellect in Florida, we offer many forward-thinking marketing solutions to help attract people to your websites, and generate an online presence. 

Creating evergreen content is one form that we use, to keep things timely, fresh, valuable, and engaging for our audience. Check out our guide below. 

What is Evergreen Content?

Evergreen content is content that keeps in the interest of your audience. They do not show any peaks and troughs in demand but people are always willing to consume the content. Some may believe that after posting on their website the post disappears after it has been published. However, evergreen content continues to be relevant even after its publication date with search traffic growth over time.

Why is Evergreen Content Important?

In a study done by Backlinko, “content types with the highest proportion of evergreen content include “best of” lists, guides, data-driven research, and industry reports.” Evergreen content is important because it can help:

Increase Your Traffic Overtime

Evergreen content usually ranks higher in search engines, which means it can generate a lot of traffic to your website. Since these posts are ranked high they tend to stay which means even after you have published the posts the high volume of traffic will remain. 

Have A Lead Generation

While these posts are already ranking highly and receiving a lot of traffic you can optimize those posts to collect leads. These posts allow you to gain a steady stream of leads for a long time without having to do any additional work. 

Achieve High Search Engine Rankings

Evergreen content means that your content will be high-quality and timeless. It will continue to rank high in searches over time. Google does not rank outdated content but evergreen content it is always relevant. 

Lowers Bounce Rate

Evergreen content is not only relevant but informative as well as timeless. It keeps the audience on your website longer, it tells search engines that your content is valuable and has fulfilled the search request.

Types of Evergreen Content

Evergreen content can help attract and maintain traffic to your website. Some examples of evergreen content include:

• Lists
• Tips and Tricks posts 
• Tutorials 
• Guides
• Product Reviews 
• Best Practices 
• Frequently Asked Questions (FAQ)
• Testimonials 

These examples are a great way to make sure your content is always relevant and never gets outdated.

Tips For Building An Evergreen Content Strategy

Evergreen content attracts organic traffic to your post after it has been posted without having a drastic decline in traffic weeks after.  When it comes to building evergreen content there are a couple of things you should look into such as:

Finding Evergreen Topics 

To find these types of topics, you much stay away from time-sensitive topics and focus on planning ones that have consistent search traffic potential. You can do this by conducting keyword research.

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After gathering data from your keyword research, you must create high-quality content. You can do this by making sure the page design is readable, and the content is useful, entertaining, unique, and data-backed. 

Most importantly avoid angles that are short-term, like references to pop culture, and avoid using language with a short lifespan. Some short life span phrases include, “earlier this year” or “yesterday”. These languages date your content and do not continuously bring traffic to your website as time pass. 

To learn more about evergreen content, and how we can help improve your online presence, reach your target audience, and improve your SEO strategy, contact us today! 

References 

https://backlinko.com/evergreen-content-study

https://medium.com/digital-marketing-lab/what-is-evergreen-content-and-why-is-it-important-43ab14c74406