URL Structure: Does It Affect SEO?

June 1, 2022 | Uncategorized

Search engine optimization (SEO) is the process of improving the ranking of your content for engines to deliver it to more people. One of the things that search engines look at is the URL of a piece of content. If you want to optimize your content for SEO, you’ll want to make sure your URLs are both clear and concise.

URLs are an important part of SEO because they help search engines understand what your content is about. When you create clear and concise URLs, it makes it easier for search engines to index your content and deliver it to people who are looking for it.

Google is the world’s most popular search engine, with over 3 billion searches per day. Google search popularity is growing by the day, and stats show that the number of searches rises by 10% every year. Google uses URLs as a way of ranking content in its search results. The better your URL structure, the more likely your content is to be ranked high by Google.

What is URL structure?

URL structure is the way a website’s pages are named and organized. The URL (Uniform Resource Locator) is the web address of a page, and it’s made up of three parts: the protocol, the domain name, and the file name.

Domain name

The domain name is the part of the URL that comes after the www. It’s the website’s address on the internet. For example, google.com is the domain name for Google.


The path is the part of the URL that comes after the domain name and before the file name. It’s used to determine which page to display on a website. For example, if you go to google.com/products, you’ll see a list of Google’s products. But if you go to google.com/contact, you’ll see a contact form.


The file name is the part of the URL that comes after the path and before the extension. It’s used to determine which file to open on a website. For example, if you go to google.com/products/t-shirts, you’ll see a list of Google’s t-shirt products. But if you go to google.com/images/t-shirts, you’ll see a list of Google’s t-shirt images.


The extension is the part of the URL that comes after the file name and determines the type of file. For example, .pdf is the extension for PDF files, .jpg is the extension for JPEG images, and .html is the extension for HTML documents.


The protocol is the type of connection that’s being used to access the page. The most common protocols are HTTP:// (hypertext transfer protocol) and HTTPS:// (secure hypertext transfer protocol). The domain name is the name of the website. The file name is the specific page on that website.

For example, this is the URL for Google:


The protocol is HTTPS://, the domain name is www.google.com, and the file name is /.

Google’s URLs are pretty user-friendly. They show the domain name, the file name, and the path to the file. The path is usually a combination of the directory and the filename.

For example, this is the URL for Google’s home page:


The protocol is HTTP://, the domain name is www.google.com, and the file name is / (the homepage).

The path isn’t shown in this URL because it’s at the root of the website. But if we go to Google’s Products page, we’ll see a longer path:


The protocol is HTTP://, the domain name is www.google.com, and the file name is /products/. The path is /products/, and the filename is /.

URL Structure to Rank on Google Serp - the digital intellect

Why Does Google Use URL Structure to Rank for Content?

The URL is an important signal to Google because it reflects the content of the page. A well-structured URL can help to improve a page’s ranking on Google because it makes it easier for users to understand the content of the page.

Google uses URLs to determine a page’s location on the web. When you enter a URL into a browser, the browser sends a request to the webserver for that page. The web server then sends back the page’s HTML code, which the browser displays on your screen.

The structure of a URL can affect how Google indexes your pages. For example, if you have two pages with the same content but different URLs, Google might index only one of them. This is because Google might think that one of the URLs is incorrect or outdated.

Will A Weak URL Structure Affect My Business?

A weak URL structure affects your business because it can lead to a lower ranking on Google. If your URL structure is not effective, you may not be found as easily by potential customers. So, how much time do I have to fix the URL structure? You should aim to fix your URL structure as soon as possible to improve your ranking and visibility.

How Will I Know if My Content URL Structure is Weak? Are There Tools to Use?

There are several tools that you can use to help you check the strength of your content’s URL structure, including Google’s own PageSpeed Insights tool. You can also use the Screaming Frog SEO Spider tool to analyze your website’s URLs. If you find that your URLs are weak, there are several things that you can do to improve them, such as adding keywords to your URLs, using shorter URLs, and using readable URLs.

What is the Best Way to Structure URLs?

There is no one-size-fits-all answer to this question, but there are a few things that you can do to optimize your URLs for SEO:

  1. Use keywords in your URLs.
  2. Keep your URLs short and easy to read.
  3. Use hyphens to separate words in your URLs.
  4. Avoid using special characters or symbols in your URLs.
  5. Make sure that your URLs accurately reflect the content of your website.
  6. Remove dates from blog posts.
  7. Spell out numbers
  8. Remove stop words such as the, and, for.

By following these tips, you can create URLs that are both user-friendly and SEO-friendly. And, by improving your website’s ranking on Google, you can attract more visitors to your website.

Google’s ranking sees your URL structure as a way to determine the importance of a page. The more important a page is, the higher it will rank in search results. 95.37% of the global mobile search traffic belongs to Google. The number of searches grows by 10% every year.

Every business that will spend $1 on Google ads will earn roughly $8. Only 0.78% of people click something on Google’s page 2. 77% of people use Google 3 times a day.

What is a Well-structured URL?

A well-structured URL is easy for users to understand and accurately reflects the content of the page. A well-structured URL uses plain English words and is free from irrelevant information.

Can I Use Local SEO in my URL structure?

Local SEO is the process of optimizing your website for certain geographic areas. You can use location-based SEO to target potential customers in specific areas, such as a city or state.

You can improve your website’s location-based SEO by including the name of the city or state in your URL. For example, if you own a business in San Francisco, you could create a URL that includes “san-francisco.com.” This would help Google associate your website with the city of San Francisco.

Best Way to Structure URLs - the digital intellect

How Does URL Structure Affect Your Site?

URL structure can affect your site in a few ways. First, it can affect your site’s SEO. A good URL structure can help your site rank higher in search results, while a bad URL structure can hurt your ranking.

Google also uses URL structure to determine how a page should be displayed in search results. For example, if you have a product page with the file name products.html, Google will display that page as a product listing in search results. But if you have a page with the file name contact.html, Google will display that page as a contact form in search results.

What are Some Off-Page SEO Best Practices to Keep in Mind?

Some off-page SEO best practices to use when optimizing your website include creating high-quality content, building backlinks from reputable websites, and promoting your content on social media.

Google uses URL structure to help determine a page’s relevance and ranking. This helps Google’s algorithms determine the best results for a search query. The main factors that Google considers when ranking pages are:

  • The content of the page
  • The quality of the website’s links
  • How users interact with the page

How Does URL Structure Affect SEO Best Practices?

SEO best practices include optimizing your website’s title tags, meta descriptions, and other elements that contribute to your site’s ranking in search engine results pages (SERPs). However, URL structure is also an important part of SEO.

The URLs of these important pages are then used by Google’s algorithms to rank the website in SERPs. So, if you want your website to rank high in Google’s search results, you need to make sure that your URLs are optimized for SEO.

Another important factor that Google takes into account when ranking websites is the number of links to those websites from other websites. So, if you want to improve your website’s ranking, you need to make sure that you have lots of links from high-quality websites.

Google also looks at the quality of the content on a website when determining its ranking. So, if you want to improve your website’s ranking, you need to make sure that your content is of the highest quality.

URL structure is an important part of SEO, and it is something that you should take into consideration when designing your website. By optimizing your URLs for SEO and by creating high-quality content, you can improve your website’s ranking and visibility on Google.

How Soon Will I See Results from Optimizing My URL Structure?

It is important to remember that optimizing your URL structure will not produce overnight results. It takes time for Google to crawl and index your website, so you may not see an immediate increase in traffic. However, by following the tips listed above, you can improve your website’s ranking on Google and increase your chances of attracting more visitors.

In addition, Google also uses URL structure to determine the page’s relevance to search queries. For example, if someone searches for “best pizza in town,” Google will look at the websites with URLs that include the keywords “pizza” and “town.” The more relevant a website’s URL is to a search query, the higher that website will rank on Google.

The fundamentals of URL are fairly simple: each URL should be unique, keyword-rich, and accurately reflect the content of the page. However, there are a few other things to keep in mind when creating URLs for your website. The Digital Intellect can offer insight into how to manage the health of your site and content for optimal traffic. Reach out to us today to learn more.

Leave a Reply

Your email address will not be published. Required fields are marked *

Brian was born and raised in Florida and currently lives in the WPB area. He is passionate about all things art and media. With a focus on visual, video, and written content, he has shown a full understanding of crafting internal and client-side content with efficiency. In his free time, He enjoys watching movies (lots of movies), TV shows, listening to music, and hanging out with friends/family.

By Brian Morales
Contact Us

Kickstart Your Internet Marketing


Let's work together and grow YOUR business online! Give us a call today.

(561) 677-9656

Contact TDI

We want to hear from you. Let us know how we can help

  • This field is for validation purposes and should be left unchanged.

Skip to content